Honda Motocompacto
Honda Motocompacto
Honda Motocompacto
Honda Motocompacto
Honda Motocompacto
Honda Motocompacto
Overview
Bringing the Motocompacto to life, my team and I developed and conceptualized its branding, visual identity, website, and advertising spots. We crafted a comprehensive 360-degree campaign for the launch, including product videos and immersive website experiences. This project was a seamless blend of creativity and strategic thinking, drawing on Honda's rich heritage while introducing the Motocompacto to a modern audience.
Art directing the campaign and collaborating closely with the 3D, AV, and Web teams, we successfully captured the sleek yet playful and outgoing essence of the Motocompacto. This synergy between visual design and technical execution not only highlighted the product's unique personality but also resonated strongly with the target audience, ensuring a memorable and impactful campaign.
We wanted to position the Motocompacto to a new generation of users maximizing their lifestyle potential. With this we landed on Motocompacto is more than a design. It’s a movement.
FITS IN. STANDS OUT.
Over four decades ago, Honda endeavored to solve Tokyo's traffic problems with the innovative Motocompo scooter. The concept was simple: you would park your car a few miles from your workplace, then deploy the scooter to cover the remaining distance. Fast forward to 2023 and we have the new Honda Motocompacto, a modern take benefiting from forty years of technological evolution, making it far more than just a nostalgic nod to its ancestor.
