Paris Saint Germain F.C.
Paris Saint Germain F.C.
Paris Saint Germain F.C.
Paris Saint Germain F.C.
Paris Saint Germain F.C.
Paris Saint Germain F.C.
Overview
This project was directed, executed, and authored by me, offering a deep dive into the world of sports superstars and billion-dollar brand deals. I meticulously crafted the social design and copy to resonate across all platforms, ensuring a cohesive narrative that extended to out-of-home executions. Additionally, I explored and refined the team's kit design, seamlessly integrating it into the overall campaign to create a unified and powerful brand experience.
The Challenge: Develop a vibrant and contemporary identity for Paris Saint-Germain that embodies the essence of both the club and the rich, cultural history of Paris. It must also encapsulate the fast-paced, ever-evolving trends and cultural shifts of the modern world into a single, cohesive campaign.
HISTORY MADE HERE
"History Made Here" as a brand strategy brilliantly leverages Paris's renowned cultural and historical heritage with the dynamic and progressive narrative of PSG's sporting achievements. The campaign bridges the rich traditions of Paris, a city steeped in historic milestones, with the contemporary success stories unfolding on the football pitch.
It's a celebration of legacy, where the timeless spirit of Parisian excellence meets the modern feats of PSG under the Nike brand. This strategy not only honors the city's and the club's past but also boldly stakes a claim on the future, suggesting that each game, each season is an opportunity to make history, thus deeply engaging fans and consumers in the ongoing story of PSG's ascent in world football.
This campaign kit for Paris Saint-Germain represents a fusion of tradition and modernity, combining legacy colors that reflect the club's storied past with innovative design elements that embody the contemporary era.
It's a visual representation of the club's journey, bridging its rich heritage with the forward-looking ethos of today's football and fashion trends. The kit aims to resonate with those attracted to cutting-edge design and style, making it a symbol of both respect for the past and excitement for the future.
Born in the Heart of Paris
To build upon the campaign, "Born in the heart of Paris" was created to further capture the essence and origins of PSG. Within the vibrant heart of PSG, the passion, artistry, and flair that Paris is renowned for lives, making the club an integral part of the city's heritage and its contemporary narrative.
Through leveraging the rich history and cultural significance of both the team and city, this social and OOH campaign weaves together the art of Paris (Louvre), the contemporary flair of fashion (Louis Vuitton), the athletic spirit (PSG), and innovative design (Nike) to package it all up into our "History Made Here" campaign, deepening the fans' emotional connection with the club.
From the grandeur of Napoleon's era to the timeless elegance of Louis Vuitton, history has walked the streets of Paris, leaving a trail of unforgettable moments.
