UFC
UFC
UFC
UFC
UFC
UFC
Overview
With over 40 events a year, the UFC is always in demand for fresh and innovative ways to showcase these modern-day gladiators. From fight posters to motion graphics packages and social media, our work goes beyond merely highlighting the UFC’s overarching narrative; it delves into the individual stories and triumphant journeys of each fighter. I've had the privilege of contributing to numerous posters and event media creatives. Below is a selection of some of the work I've had the honor of crafting
As the UFC transitioned from a niche combat sport to a global phenomenon, my team had a pivotal role in encapsulating this dynamic evolution through the creation of compelling Key Visuals and marketing materials.
It's Time!
Developing media and marketing strategies for the UFC introduces exciting and innovative challenges. It offers a unique opportunity to explore the limits of creativity and narrative techniques in the world of sports.
Highlighting not just the UFC's overall narrative but also the individual stories and triumphant journeys of the fighters has been crucial to shaping the brand's image.
a groundbreaking partnership
As ESPN and UFC shook hands on a $300 million per year deal. It became apparent that Key Visuals and marketing materials needed a look that elevated UFC to the level of a sports media powerhouse such as ESPN. It was essential to blend modernity, sophistication, and a strong visual identity that resonated with and reached a wider audience, transcending traditional combat sport enthusiasts.
Our creative approach was tailored to reflect the energy and spirit of the UFC, aiding in attracting new viewers and retaining existing fans. The materials we developed were instrumental in showcasing the UFC's high-octane action and diverse roster.
