Through a collaborative team effort, my team and I are at the forefront of developing, strategizing, and crafting the global launch and campaign for the Call of Duty franchise on an annual basis. I have concepted and executed work across the entire campaign, bringing Call of Duty from your mobile phone to the main stage. The breadth of my work encompasses a diverse range of elements, including campaign strategy, key visual identity, AV content, social media, and immersive out-of-home experiences and stunts, ensuring the brand’s presence is powerfully felt across every touchpoint.
Call Of Duty
My team and I spearheaded the development, art direction, and design of the Port of LA out-of-home stunt and reveal for the Call of Duty franchise. This monumental game launch stunt stands as the largest in Call of Duty history. We crafted an immersive experience that not only captured the attention of the public but also bridged the gap between the game world and reality. This live-action spectacle embodied the intense, high-stakes moments that our in-game heroes face, creating an unforgettable connection between the players and the world of Call of Duty.
