As the Creative Director on the project, I led the Rocksmith+ piano photoshoot in close collaboration with the team at Ubisoft, ensuring a seamless extension of the established Locksmith line look. This project focused on capturing the energy, authenticity, and accessibility that define Rocksmith+, reinforcing its identity as the ultimate interactive music learning platform.
Rocksmith +
We introduced the piano into the visual narrative, expanding Rocksmith+ beyond guitar and bass to reflect its evolving capabilities. This addition required a fresh approach to composition, lighting, and styling to ensure the piano integrated naturally within the established line look while maintaining the brand’s modern and inviting aesthetic. By balancing continuity with innovation, we crafted a compelling set of assets that celebrate the expansion of Rocksmith+, resonating with both new and existing musicians across digital, social, and promotional channels.
