This project was directed, executed, and authored by me, offering a deep dive into the world of sports superstars and billion-dollar brand deals. I meticulously crafted the social design and copy to resonate across all platforms, ensuring a cohesive narrative that extended to out-of-home executions. Additionally, I explored and refined the team's kit design, seamlessly integrating it into the overall campaign to create a unified and powerful brand experience.
Paris Saint-Germain F.C.
"History Made Here" as a brand strategy brilliantly leverages Paris's renowned cultural and historical heritage with the dynamic and progressive narrative of PSG's sporting achievements. The campaign bridges the rich traditions of Paris, a city steeped in historic milestones, with the contemporary success stories unfolding on the football pitch. It's a celebration of legacy, where the timeless spirit of Parisian excellence meets the modern feats of PSG under the Nike brand. This strategy not only honors the city's and the club's past but also boldly stakes a claim on the future, suggesting that each game, each season is an opportunity to make history, thus deeply engaging fans and consumers in the ongoing story of PSG's ascent in world football.
