The campaign was designed to appeal to a broad audience, evoking nostalgia for longtime fans while also engaging new players. From 3D development to massively fun event creative, we infused every element of the campaign with the playful rivalry and camaraderie that define Mario and Sonic. Just as Mario and Sonic continue to push the boundaries of what's possible in the world of gaming, so do we in our creative endeavors. Our work not only celebrated their storied past but also set the stage for their future adventures.
Mario & Sonic
The legendary duo of Mario and Sonic teamed up once again for an epic Olympic mash-up. My team collaborated closely with Nintendo and Sega to develop all-ages-friendly key campaign visuals, along with a series of dynamic, action-packed trailers that seamlessly blended live-action with in-game footage. We focused on capturing the excitement and energy of the Olympic spirit, while also highlighting the unique strengths of both iconic characters.
